Albert Einstein compared life to riding a bicycle:
Stand still and you’ll fall.
Making sure that we did’t stand still has been a key focus since we started telling travel stories more than 20 years ago. What began as a personal travel blog, gradually broadened into a magazine-type website, supported by e-mail and a presence across social media.
However, in the past year, we started moving in a slightly different direction again – and all because of one word:
An astonishing change
It became glaringly obvious that our presence on Instragram was substantially changing how we delivered content about travel, destinations, attractions, hotels and tourism.
And it wasn’t only us.
Story-tellers everywhere – whether writers, photographers, artists, photo-journalists or musicians – were moving to Instagram and producing some astonishing and unprecedented material.
We could see that Instagram had very quickly evolved into the world’s most successful magazine – and probably the most engaging media ever.
The ability to transport people to the point of a story has always been the aim – to make you feel as if you’re right there.
Instagram does this amazingly well – blending words, photos, video, GIFs and images like never before, to tell the story in many dimensions.
Progressive travel and tourism brands also quickly recognised the potential – and for us it soon became a no-brainer.
We began planning changes early last year – firstly focused on promoting and cementing the ‘Memorable’ tag that has long linked our travel storytelling.
Then, a few months ago, we expanded our Instagram presence to three sites:
We can also be found on Pinterest – and in our home city of Newcastle, Australia, we have a monthly newspaper column.
This blog will remain, but we can simply do a lot more on Instagram – and we’d love you to move with us to see how this eye-opening modern media allows our content and story-telling to sing.
Many of you have been following us since we started – and it would be great to share this exciting move with you.
Remember what Albert said.
And if you are not on Instagram yet, here’s how to do it. Once you have your account, it’s easy to Follow us — and we’ll Follow you.
Ian and Sue Roberts