Hong Kongers are holiday early birds

Travellers from Hong Kong believe in planning early when it comes to holidays.

For the second year in a row, Hong Kongers – which is how they’re described in the Oxford Dictionary – have emerged as the most organised holiday planners in a report by agoda.

The accommodation giant says an analysis of 20 countries showed that Hong Kongers, on average, book seven weeks or 49.4 days ahead of travel.

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In second place are the Russians, with a booking lead-time of 46 days, followed by the Australians (44.3 days), the Taiwanese (43.3 days) and the British (37.2 days).

Releasing the findings of its research, agoda said the millions of bookings on its site in 2016 showed clear distinctions in booking habits from market to market.

At the other end of the scale, for example, the five nations that book with the least notice come primarily from Asian markets – Malaysia, India, Vietnam and Indonesia booking with a booking lead time of between 24 and 18 days.

In last position were Saudi Arabians, who booked on average, just over two weeks (or 16.9 days) in advance of travel.

It’s a global trend

Andy Edwards, agoda’s Global Director Brand and Communications, said the research demonstrated that, across the globe, the trend was shifting to earlier holiday booking – with an average global increase of two days lead-time over the previous year.

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“This is somewhat surprising, given that we are portrayed as living in an age of ‘instant gratification’.

“Price and choice play a driving factor when booking travel – the longer you book in advance, the better the choice and the lower the cost.

“Popular culture portrays this image of the adventurous, last minute traveller, but in reality consumers are investing more time preparing for their holiday to get the most out of their well-deserved break.”

Outbound v domestic bookings

Somewhat obviously, nearly all bookings by travellers from Singapore and Hong Kong were outbound.

The British took third place, with 38% of hotel bookings in other countries and 62% at home.

Surprisingly, in the US, just eight per cent of all hotel bookings supported international travel, with 92% for domestic travel.

In China, some 98% of the nation’s bookings are placed domestically – demonstrating the massive potential of outbound travel in both these highly populated, powerhouse markets.

The study compared hotel bookings made by agoda travellers from 2015 to 2016.

Part of Nasdaq-listed Priceline Group (Nasdaq:PCLN), agoda is one of the world’s fastest-growing online accommodation booking platforms

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