Qantas is updating and streamlining its iconic Kangaroo logo as it prepares to introduce the Boeing 787 Dreamliner.
It’s only the fifth time the red-and-white image on the trail of Qantas aircraft has been changed since it first appeared in 1944.
CEO, Alan Joyce, said the aim was to ensue the kangaroo brand remained familiar, but also looked modern and dynamic like the Dreamliner, which is scheduled to enter the Qantas fleet in late 2017.
“When we looked at the history, we found that the logo has been updated around the time of a game-changing new aircraft joining the fleet.
“It’s a tradition that goes back to the Lockheed Constellation in 1947, the B747-300 in 1984 and the A380 in 2007.”
The new branding, which also includes a slimmer, lighter version of ‘Qantas’ printed on the side of the planes, will be rolled out over the next few years in the run-up to the airline’s centenary in 2020.