Travel news:

The flying roo gets a makeover

Qantas is updating and streamlining its iconic Kangaroo logo as it prepares to introduce the Boeing 787 Dreamliner.

It’s only the fifth time the red-and-white image on the trail of Qantas aircraft has been changed since it first appeared in 1944.

CEO, Alan Joyce, said the aim was to ensue the kangaroo brand remained familiar, but also looked modern and dynamic like the Dreamliner, which is scheduled to enter the Qantas fleet in late 2017.


Image supplied

“When we looked at the history, we found that the logo has been updated around the time of a game-changing new aircraft joining the fleet.

“It’s a tradition that goes back to the Lockheed Constellation in 1947, the B747-300 in 1984 and the A380 in 2007.”

The new branding, which also includes a slimmer, lighter version of ‘Qantas’ printed on the side of the planes, will be rolled out over the next few years in the run-up to the airline’s centenary in 2020.

About Ian Roberts (266 Articles)
Ian Roberts is a veteran Australian journalist, PR man and writer/reviewer on accommodation and travel. Over many decades, Ian has travelled widely reporting and recording his experiences. His newsy columns - including Memorable Destination - have gained a big following among people seeking suggestions and objective information about accommodation, travel and destinations world-wide. Along with wife, Sue and her camera, Ian has taken up a particular challenge to help budget conscious seniors 50 and upward with travel and accommodation ideas - including suggestions for holding family reunions. Readers in Ian's home city of Newcastle Australia may also be aware of his travel and accommodation column in a local newspaper.

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